About

Elevating through
human-centered
design

Product Designer based in New York

Designing AI, enterprise, and visual systems with clarity and care.

Who Am I

A short introduction

Hi, I'm Ruiying Xu, a product designer based in New York City. I'm currently pursuing a BFA in Design at the School of Visual Arts, where I focus on building thoughtful digital experiences that balance visual clarity, systems thinking, and usability.

Through product design internships in both the U.S. and China, I've worked across enterprise AI, design systems, brand identity, and responsive web experiences. I enjoy translating complex workflows into interfaces that feel simpler, more useful, and more human.

2xServiceNow product design internships
3.95GPA at School of Visual Arts
2027Expected BFA Design graduation

Process

How I Work

01

Research

I begin by understanding the product space, user behavior, and workflow constraints through competitive analysis, audits, and discovery conversations.

02

Frame

I turn findings into design directions, prioritizing the problems that matter most and defining flows that can scale across product surfaces.

03

Design

I create wireframes, high-fidelity UI, and interaction patterns that simplify complex experiences while staying visually cohesive.

04

Prototype

I build interactive prototypes to test concepts, communicate intent clearly, and align with product managers, engineers, and stakeholders.

05

Systemize

I document reusable components and handoff details so the final work is consistent, scalable, and easier for teams to implement.

Experience

My Career Journey

May - Aug 2026

ServiceNow

Product Design Intern (Return Intern)

Designed enterprise AI experiences across AI Pattern and Visual Language Unification and Dynamic Window initiatives, created high-fidelity workflows, and contributed reusable design system components.

May - Aug 2025

ServiceNow

Product Design Intern

Researched AI interaction patterns across Apple Intelligence, Microsoft Copilot, Notion AI, and Gemini, then translated findings into UI explorations and prototypes for future product directions.

May - Aug 2024

Hongfeng Industrial Co., Ltd.

Product Design Intern

Redesigned the company's visual identity and website experience, designed responsive interfaces, and improved navigation and usability across digital touchpoints.

June - Dec 2023

MakersPathe

Graphic and UI Designer Intern

Designed the company logo, built UI design elements, and created engaging interfaces for multiple digital platforms in collaboration with cross-functional teams.

Education & Personality

Fun Facts About Me

01

GPA 3.95

BFA Design

School of Visual Arts / Expected May 2027
02

Honor Roll

BFA Design

Spring 2023 / 2024 / 2025 / 2026
03

Silas H. Rhodes Scholarship

BFA Design

School of Visual Arts / 2023-2027
04

Bilingual

Mandarin / English

Cross-cultural communication
05

Front-End

HTML / CSS / JavaScript

Design to implementation mindset

Clients

My Creative Toolbox

Figma FigJam Adobe Creative Suite Adobe Illustrator Adobe Photoshop InDesign After Effects Design Systems User Research Prototyping Accessibility

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